The CSA unit opened in KidZania 2 months before me joining Bright Little Labs. As my first project, I was assigned to analyse the performance of the activity, the design of the unit, and propose changes to improve the experience wherever necessary.
Among my main tasks were, setting timelines and deadlines, research, putting forward concepts for changes, source materials and manage communications with KidZania. I worked closely with the visual lead designer to create final designs and then managed and took part in the installation of the new items to be added in the space.
After my initial review, I concluded that the activity already created a fun and engaging experience so my focused shifted to improving the ambience of the space and to slightly tweak the end of the experience to increase online user conversion.
As part of my research I went to KidZania to experience the activity first hand, to get some feedback from kids and to interview a few supervisors to understand from their experience what elements worked and what the common issues were.