The two products where created at different times during 2020 and beginning of 2021, and my involvement in both slightly varied.
My main focus was on developing the activity booklets that were part of the packs. Taking the already defined content for each one, I would create wireframes adapting the content and proposing additional one wherever I considered it necessary to create a smooth and engaging narrative.
From early stages, I created user flows and journeys of the individual products as well as how they fitted in the overall Spy Agency journey. The same work was done but from the point of view of the customer and the parent of the kid receiving the product. This work helped inform different elements of the final product as well as elements on the Bright Little Labs website and shop, in which I was also in charge of developing.
The success of these products has definitely been thanks to the dedication and care of the entire team. I have been fortunate to be working with wonderful content creators, project managers and designers.
The physical products are one of the entry points to the CSA journey and it was important for the continuation of the kid's experience, to connect the products back to the main hub, the CSA app.
My final task as part of the development of these products, was to design and build the website where they were going to be sold.
This was quite a big job, as the company was also going through a big rebranding moment. The website was to be built from scratch, using Webflow for the main site and Shopify for the shop.
At the beginning only the Agent Asha Book and the Spy Starter Pack were going to be published, but when designing it I had to think of future products being added to it.
Among my tasks were wireframing, user testing, user flows, check out flows, email flows, up-sell strategies and building the Webflow site.
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