As the lead product designer I was responsible for defining how this new product offer was going to be presented to customers and the impact on existing members.
This entailed carrying out stakeholders interviews and workshops to agree on the vision and strategy, market and user research, ideation workshops, scoping and managing distribution of work, wireframes, user testing, producing visual designs and testing after release.
This was an immense project that had to be delivered in under 4 months which resulted in a big success thanks to the great levels of communication and dedication from everyone involved.
The old product package allowed customers to purchase services individually. This provided great levels of complexity on the migration work to the new tier system.
As part of this project, we were also working on merging some of the services to offer it as a single product.
Many stakeholders involved with different visions and priorities